3 Reasons You Need To Create a Custom Website


There are two ways to create a website. The first method is to build a website with a web builder and a pre-made template. The other method is to develop a custom website by coding. This article will cover three reasons to create a custom website.
By reading this article, You will understand the limitations of most template-based websites. You can see how custom websites can go beyond these limits. Let's dive in.

1. Unique Branding

Brand means an impression of a company's products and services. Branding refers to the overall process of creating a brand. Branding aims to give consumers a distinctive recognition of the company.
The primary purpose of the website is to maximize branding. All website elements, including layout, logo, color, typography, and images, should represent the company's unique brand. The website made with a web builder is limited in design.
The template comes in a pre-made form of design parts. The range of adjustable elements may vary depending on the template, but most are constrained. Therefore, implementing a design that fits your company's brand is challenging.
On the other hand, custom websites have 100% control over their design. All visual elements of the website can be applied as desired. You can design the website to represent your brand without any limitations.
mock-up of webtamin's client homepage
The image above is a draft of our customer's website. We design websites without online templates for unique branding. From the hands of experienced designers, the optimal design for your brand that considers aesthetics, usability, and brand image is born. Therefore, imprinting the brand on visitors is much more advantageous than doing so on a uniform template website.

2. No Restrictions

The template website is subject to functional restrictions. Websites can only be built within the scope of pre-made features. There are often restrictions on integrating payment systems, linking external business tools, search and filter functions, and the ability to provide customized content to users. It may sound vague, so I got the story below for you.
Here's a law firm website made by the web builder. It has a blog section that has 100 articles in various categories, such as inheritance law, immigration law, and divorce law. Visitor Paul is curious about the U.S. immigration law. He'd like to read only posts related to immigration laws out of 100 articles. However, the blog page does not show anything to filter those. The only way to navigate the page is to scroll it manually. He feels uncomfortable and wants to look around other law firms' websites.
Later, he found a custom-made law firm website. This website also has a blog inside. On the page, the inheritance law, immigration law, and divorce law are separated by tabs. The sorting function exists, allowing you to view posts in order of latest and popularity. It has a function where you can search posts around specific keywords. He is satisfied with the more convenient user experience compared to the previous website.
filter function in webtamin's sample project
Here's another example. The image above is a blog website, one of Webtamin's projects. It shows a real-time filtering of blog posts when typing search titles.
You can see how custom websites can implement features aimed at visitors' needs because there are no technical limitations to developing the function.
Websites that meet the needs of visitors will have a positive impact on the brand's impression. Brand recognition is the starting point for creating product and service demand.

3. Faster Loading

When you visit the website, you may have clicked go back or closed the window because of the long loading time. After three seconds of loading, most visitors leave the site. A slow loading impacts the user's experience significantly. Therefore, the difference between 1 and 2 seconds of loading time is critical when creating a website.
Template websites typically have slower loading times. Some factors can slow down a website's loading, and the template-based website is almost impossible to fix the problems. These include;
First, an oversized image file. You need a blog thumbnail image of 400 x 300 pixels here. However, the original image you want to use is 4000 x 3000 pixels in size. In this case, you should reduce the loading speed by downsizing the image to match the thumbnail. This is called image optimization; sometimes, the template website does not support it. This causes the loading of unnecessarily large size image files, which takes more time.
Next are JavaScript and CSS files. Don't be flustered by unfamiliar terms. Think of it simply as a file related to the appearance and behavior of the website. Templates often load these files, even from unnecessary pages.
In addition, template websites are relatively slow to load due to messy code, bloated third-party plug-ins, and excessive external script file calls.
On the other hand, custom websites can optimize image files to the correct size. You can develop related files to load only where they are needed. You can reduce loading time by optimizing code. You can have the most control over all the technical aspects of loading speed.
webtamin's speed check result
The image above results from the speed test on Webtamin's official website. As a result of speed optimization, it shows a high score in performance. A website that loads fast will increase visitors' satisfaction. Visitors who are satisfied with the website have no choice but to have a good impression of the brand.

So far, we've covered three reasons why you want to have custom websites. The reasons are as follows.
  1. Unique Branding
  2. No Restrictions
  3. Faster Loading
Creating websites that satisfy users is the starting point for making a profit online. The template website has the advantage of being relatively easy to make, having a low price, and having a short development time. However, there are restrictions on creating websites that fit the brand perfectly.
On the other hand, custom websites are customized for everything in design, function, and performance. It's relatively expensive and takes a long time to build, but it's optimized for representing the brand's unique identity.
You can make a wise decision by knowing the difference between template-based websites and custom websites.
Don't hesitate to contact me with questions or requests about the website design.