5 Reasons Why Website Development Takes Long

09-02-2023

The duration of the website development may vary depending on the design, number of pages, functionality, and capabilities of the agency. In the case of a customized design homepage, it takes approximately 4 to 12 weeks. What is the agency doing during this time?
In this column, you will learn five reasons why it takes time to develop a website. To avoid making the content difficult, we made it easy and concise, focusing on the core as much as possible. If you read this column, the wait time during website development will be a reasonable wait. You will also be able to see the flow of the website development process.
Let's take an example of the actual Webtamin homepage development process.

1. Analyze business needs

website planning
Why do you create a website? The agency must first understand exactly what the customer wants to achieve. After that, we need time to figure out how to reflect this on the website.
The agency communicates with the customer to provide a website that meets their goals. In the early stages of development, they usually ask the customer for additional information, ask for clarification, and answer questions. This work is needed to ensure that the information needed is determined once the development process begins.
For example, Webtamin aims to create and service a website to customers. Therefore, gaining customer trust is the top priority. To do this, present potential customers with previous work, customer testimonials, unique selling points, and columns.

2. Aim target customers

dart target
Several visual elements make up a website. The agency needs to decide the layout, color, font, and phrase of the website. What's important here is that they need a design that takes into account the target customers. They need to focus on the age group, preferences, and characteristics of the target customers.
For example, the target customers of Webtamin are business owners. Business owners are often middle-aged individuals. Therefore, the wording on the website chose a relatively formal expression. The style is also aimed at explaining enough information. Young customers, on the other hand, tend to prefer relatively informal expressions. Concise phrases may be more appropriate than long and detailed explanations.
Designing a website that suits your target customers is time-consuming.

3. Apply responsive design

various electronic devices
Responsive design is a design practice that makes it visible on all mobile device screens, including smartphones, tablets, and laptops.
In recent years, responsive design has become essential as the use of mobile devices has increased. However, there are still many websites on the Internet that do not apply to it. Have you ever had an experience where you visited the website from your phone and found it hard to see because of the small font size? Have you ever seen an unusual enlargement of only a part of the website? These are common things in websites without responsive design.
On the other hand, what does a website that reflects responsive design look like? For example, the website you are looking at now has a responsive design. If you're reading this now on your laptop or desktop, try accessing it on your smartphone. You'll be able to see the design changes tailored to the size of the small screen.
Applying the responsive design requires additional work during the development phase.

4. Search Engine Optimization(SEO)

website analytics
Search engine optimization is the task of making websites appear high on search engines.
If you search for something on Google or Naver, the results appear in order. The higher the search engine optimization score, the more it will be shown on the front page and the top. Conversely, the lower the score, the more difficult it is to access because it is behind the search ranking.
Search engine optimization is essential for effective marketing. Even if it's a very nice website, it's useless if the customer can't find it. Webtamin, for example, has applied Search Engine Optimization. Therefore, searching for a business name exposes the result to the top.
Making websites stand out to potential customers is one of the reasons for longer development.

5. Testing

people pointing fingers at laptop screen
Once the agency has completed the development of the website, it must ensure that there are no issues in many aspects. They will verify the following items.
  • Are all the components of the website visible?
  • Has the responsive design been applied properly?
  • Does the function work without problems?
  • Is there any problem with performance such as loading delay?
  • Is there any inconvenience from the user's point of view?
If any of these issues are present, users will have doubts about their expertise. It makes the website look very less professional in their business. This makes it easier for potential customers to leave the website.
For example, the Webtamin website was also verified according to these criteria at the time of development. Because of this quality assurance process, you can browse the website without any problems.
Quality assurance testing is required to create a robust, flawless website.

So far, we've covered five reasons why website development takes a long time. Let me sum up.
  1. Analyze business needs
  2. Aim target customers
  3. Apply responsive design
  4. Search Engine Optimization(SEO)
  5. Testing
The agency will perform the above tasks according to the website development flow. Each task has a reasonable reason and takes a certain amount of time. Customers who understand this will be able to have better communication with the agency.
Congratulations on taking your basic website knowledge to the next level!