How to Optimize Your Website for Mobile Users

07-05-2024

Web developers clearly know the importance of a mobile-friendly website. That’s because they understand many user journeys start on portable devices. So, it's no wonder you need to optimize your website for mobile users.
Small business owners should understand this more than others and take steps to go beyond a responsive website design. So today, I will tell you how to do mobile optimization the right way.

What’s Mobile Optimization?

If I were doing mobile optimization for your site, I would design and develop your website and its content. This development would ensure that your website performs equally well on mobile devices as on a desktop.

How to Optimize Your Website for Mobile Users

Considering Customer Journey

Most of your customers' digital interactions with your business are on mobile devices. So why not consider the customer journey and provide them with an experience they love?
As a small business owner, let's say you need a web design. So, you will go on Google and type “website designer near me” or “web developers near me”. Now, this is what I’m talking about: the customer journey.
So, think from the customer’s point of view. Most of them make purchases from mobile devices, so you must optimize your website for mobile users. But simply designing your site to look cool is not enough. You need a professional website designer and developer to do the job. Luckily, you can contact me , and a friendly and professional guy will be working with you.

Optimize For In-The-Moment Needs

Imagine your “future customer” is looking for a new restaurant near his home. This is a micro-moment where he has a clear intent (to find a restaurant) and is probably ready to make a decision. If your restaurant shows up in a relevant search result at that time, you have grasped the opportunity to connect with a potential customer.
This is what seizing intent-rich micro-moments looks like. You are capitalizing on those brief moments when your prospects are actively looking for something online. These moments are valuable because they represent a high chance of someone being interested in what you offer.
Micro-moments are short bursts of time when people use their portable devices to fulfill a specific need. They might be looking for information, wanting to buy something, or simply trying to find a location.
Intent-rich means the person has a clear goal in mind. They are not just browsing aimlessly but actively looking to do, learn, or buy something.
To capture these “right now” moments, you must understand what people look for on their phones. Here's how to do that:

Spy on Their Searches

Do you want to peek over someone's shoulder as they type into their phone? Well, not literally. I'm talking about knowing search terms, ads, and keywords that are leading them to your website. By analyzing these on-site searches, you can find what content resonates most with mobile users.

“Content Cravings” by Device

People consume content differently depending on the device in their hand. Check your analytics and what kind of content users download, share, and spend more time on. You will understand what type of information mobile users crave.

Mapping Their Mobile Journey

Find out the paths of mobile and tablet users and analyze the sites and sources from which these visitors arrive.
But understanding these points does not mean you should strip down your website to the basics. Design for micro-moments by optimizing your website, emails, and landing pages for mobile consumption. However, don't box in your audience. Give them everything that’s relevant and what they are looking for, but make it mobile-friendly.

Don’t Forget the Basics

Your task is to make the entire customer journey frictionless, actionable, relevant, and responsive. Think about how you can help your customers find and do what they want easily and quickly. This means thinking ahead (from the prospect’s point of view) and understanding when, where, and how they will interact with your content. Also, consider their choice of device.
Considering all these things might seem overwhelming, but these are just the basics you will apply across channels. Here are some tips:
  • Keep your text large enough for easy readability.
  • Use clear and large images that load quickly.
  • Use responsive templates and simple layouts.
  • Your links and CTAs should be mobile-friendly.
Tip: Avoid sending email links to forms or event pages that are not user-friendly on mobile devices.

Reconsider Your “Old” Metrics

The metrics you established when mobile phones were not as common as they are today might not be useful now.
For example, if users scroll for a long time on your mobile-friendly website, it could mean two things. The users are reading while being fully engaged in your content or frustratingly searching for what they need. So, more time on page can sometimes be bad.
Similarly, a high bounce rate on desktop usually indicates a problem. On the other hand, a high bounce rate on mobile is not always negative. If mobile users quickly find what they are looking for, like your phone number, they will promptly leave.
So instead, you can consider:
  • Task completion rate: Are mobile users achieving their goals on your website?
  • Return visitor rate: Are users coming back? This can indicate satisfaction better than the bounce rate.

What Next? I Can Efficiently Optimize Your Website for Mobile Users

Hi. I'm Johnny Kim, the founder of Webtamin, a web design and development agency in Sacramento, CA, United States. I can optimize your website for mobile users while making it SEO-friendly. For your complete satisfaction, I provide unlimited revisions, 24/7 customer support, and lifetime maintenance. What more do you want?
My services don’t end with optimizing your website for a better mobile experience. I go beyond that and can develop a website that will attract more traffic and leads. You will also have my expertise by your side.
My policy of charging monthly subscription fees avoids burdening small business owners. So, feel free to contact me at contact@webtamin.co