SEO Best Practices to Boost Organic Rankings & Traffic

You have built an amazing website after much effort, but you hear crickets when it comes to traffic. Well, that’s a common SEO struggle.

The world of SEO is constantly changing, with search engine algorithms becoming more sophisticated. However, by following the practices we outline in this guide, you can rank your website higher in search results. Let’s get started.

Have you ever considered what your prospects are typing into search engines to find what they need? These words are called keywords. Here’s how you can do keyword research the better way:

Understand Your Audience

To know your audience, you need to have a conversation with your ideal customer. Not in the real sense, though. You have to consider what questions they would ask and what problems they need solutions for. Once you identify these search queries, you understand the keywords that resonate most with your target audience. You can conduct comprehensive audience research through competitor analysis, surveys, and social media listening.

Strike a Balance

Many marketers try to target only the most popular keywords for SEO. This is not a great strategy since they are highly competitive keywords. So, you might take a lot of time to rank on those phrases or words. Instead, you should choose a healthy mix of high-volume, relevant keywords, and long-tail keywords.

Use Keyword Research Tools

Keyword research for SEO is not a guessing game. Use free or paid tools like Google Keyword Planner, Semrush, and Ahrefs to find relevant keywords. Analyze their competition level, search volume, and related keywords. You can also get some great long-tail keywords with low competition but high intent.

For SEO purposes, you should create content that search engines find valuable and users love. Here’s how to do that:

Find Search Intent

Search engines are much smarter now. So, just stuffing keywords into your content won’t rank you higher in search results. Your content should fulfill the user's search goals.

Search engines don’t look only for keywords but also understand the user's intent behind a search query. So, create content that directly addresses that intent. Provide solutions to problems and share other valuable information.

Content Creation

We would say SEO loves a variety of content. For example, you can break down a complex topic into a video tutorial or provide quick tips with a listicle. Keep experimenting with different content formats like videos, blogs, interactive elements, infographics, etc. You have to engage your users so that they come back for more.

Fresh Content

Search engines rank websites that have fresh, relevant content. To keep updating your site with new, helpful content, you can create a content calendar. But never churn out low-quality content, hoping the search engines might get “merciful”. This won’t work! Instead, create high-quality, in-depth pieces that build your authority in your niche.

SEO depends on more than just catchy content. You also need to ensure your website is technically sound. Let me tell you how.

First, you need to see if your website has a responsive design. Nobody likes to stay on a jumbled up page. A responsive design will ensure your website performs perfectly on any device, whether it’s a mobile or desktop. With a mobile-friendly website, you have a better chance of turning visitors into leads, and ultimately into sales. And it’s also good for SEO.

Secondly, optimize your website for speed since a slow-loading page will put users off. You can do that by:

When we consider SEO ranking and user experience, every millisecond counts. Use a tool like Google PageSpeed Insights to identify areas for improvement.

Next, implement structured data to improve your website’s visibility in search results. Show your business information in knowledge panels or provide richer snippets like ratings and reviews. This is a bit technical, so you can let me handle this part.

If you want other websites to vouch for yours, start building backlinks. Backlinks signal search engines that your content is reliable and valuable.

To build a strong backlink profile, become a guest blogger. Write high-quality articles on other websites in your niche, with a backlink in that content that leads to your site. Make sure you have a few top-quality backlinks from relevant, high-authority websites rather than a dozen low-quality ones. And don’t start writing a sales pitch. Include valuable insights and expertise in your content.

You can also find broken links using a tool like Ahrefs Broken Link Checker and offer your content as a replacement. It's a win-win for both parties. Their broken link gets fixed, and you get a backlink.

Another way to secure quality backlinks is through HARO (Help a Reporter Out). It’s a free service that connects journalists with sources. Sign up as a source in your niche and reply to relevant queries from journalists. If you are featured in an article, congrats! You have a quality backlink from a high-authority website.

Local SEO

Get more visibility with local SEO if you offer services in a specific location or have a brick-and-mortar store. You can claim and optimize your Google Business Profile Listing and ask customers to leave positive reviews.

Tracking and Making Changes

Track your website's organic traffic, keyword rankings, and overall SEO performance. Use the insights to find what’s working and where to improve your SEO strategies. Make adjustments as needed.

At Webtamin, we not only develop websites for auto shops but also use SEO best practices to boost organic rankings and traffic.

Our unlimited revisions, 24/7 customer support, and lifetime maintenance are for your complete satisfaction. So, feel free to contact us at contact@webtamin.co.