Website Design, Never Fall To These 3 Pitfalls


Everyone has had an experience where they could have been more satisfied while browsing the website. I'm sure you've done so once by frowning and hitting the go-back arrow or closing the window. You're not already trying to do such things to this article, are you? Just kidding. 😂
Are you currently considering creating a website? If so, I hope you read this article. I have summarized the three pitfalls you want to avoid when creating a website. If you do not know this and request web design, you might waste all your precious time and money. Please take care of the following and keep your time and wallet from an unqualified company.
Do you own a website already? Read the article and check if your website is any of these three. We have a solution for you.

1. Slow loading speed

What would you do if stuck to this screen for 3 seconds? Open a new tab on your browser now. Then, visit three random websites and come back. I'll give you 15 seconds.
15, 14, 13, ... (Why are you still there!?)
I'm sure you returned to this article in just 15 seconds. On average, you've noticed that accessing the website takes less than a second or two. What about your website? Visitors don't wait more than three seconds to get to the first page. This very short second, a second or two, is critical on a website. You probably know this from your experience.
No matter how good the content is, slow-loading websites don't even get the opportunity to show visitors. As a result, the slow speed is one of the deadliest issues that cause visitors to leave.


The main reasons for the slow loading speed are the following;
  1. Large unoptimized image files
  2. Inefficient code
  3. Excessive traffic from hosting server


The simplest solution to improve the loading speed is to optimize the images. Don't panic. It is technical knowledge, so you don't have to understand it. Just notice there are things like this, and that's enough.
a HTML image tag
The image above is the code responsible for the logo on the Webtamin homepage. One of the easiest ways to optimize your image file is by changing the extension. An extension is a character that comes at the end of the filename to distinguish between file types (the red underlined part of the image).
Mainly, image files use a lot of .jpg or .png format. Changing this extension to .webp increases the compression efficiency of the file. High compression efficiency cuts down the size of image files, reducing websites' loading time. To reduce loading time, we changed the original extension of the logo image, .png, to .webp. Again, you don't have to understand it.
a performance audit of Webtamin
Google provides a website speed measurement tool called PageSpeed Insights. The screenshot above results from a Webtamin homepage speed check using the tool. The Webtamin homepage passed the audit using all image formats as .webp.

2. Uncomfortable design

You might have experience where you accessed a website with your phone, and it took a lot of work to read the content in small letters. Sometimes, only a part of the website appears on the screen, and you must scroll with your finger. It is because the website does not have a responsive design*.
*Responsive design: A design method that makes it more visible on all electronic devices' screens, including cell phones, tablets, and laptops.
According to the statistics, smartphone usage by the global population is approximately 87%. The system that sorts the results when searching Google determines whether a website is visible on a mobile device, which is a significant measure. Websites that don't have a responsive design will inevitably fall behind.
On websites, content is a product, and design is an appearance. People have doubts about poor appearance products. When people look at websites with crude design, they intuitively feel that content will also be useless. Due to lack of appearance, the value of important content may seem drastically lower.


a poor web design
Some websites have elements that are aesthetically inconvenient to look at in addition to responsive designs. Below are the usual cases;
  1. Hard-to-read font
  2. Inharmonious colors
  3. Unorganized layout*
*Layout: Display placement of menus, articles, pictures, etc., that make up the website page.


a responsive design
The solution is to apply the responsive design while maintaining visual consistency. The image above is one of Webtamin customers' websites. The left is a laptop, and the right is a smartphone. You can see that the layout is applied to match the size of each screen.

3. Weak content

You've seen so-called translated websites where the content could be easier to read. But most websites have no problem with it. Here's the thing.
The most problematic part of the website is the superficial content. Many websites have a high loading speed with a responsive design. However, if you look inside, the content is often poor.
This type of content degrades the website's expertise and credibility. Visitors may be briefly interested in colorful designs but quickly become disappointed and disengaged from meaningless content. What kind of content will make visitors grow bored?


The most common example is rambling content full of text. These texts are usually not interested in what the reader wants. It often contains too much information or lists the content without depth. This superficial content cannot move the visitors' hearts. Business websites that don't touch the hearts of visitors can't create demand.


The solution is to create the content that visitors want. Accomplishing it is not as easy as you might think. Creating such content requires in-depth consideration of the purpose of people visiting the website.
  1. What was the purpose of the visitor's access to the website?
  2. What is the problem that the visitor has?
  3. What kind of answer can you give to the question?
The content created after such consideration has an attractive power. Visitors who find answers to their problems cannot quickly leave the website.
Webtamin's services
For example, some Webtamin homepage content has a service introduction section. People considering a website design request are always asked, 'What is the difference between these agencies?' The content of Webtamin's differentiation suggests a solution to this. Content that reads the visitor's mind proactively and provides an answer to it will never fail.

When you request the website design, check the company's portfolio. If you find any of these three elements on the website, we recommend you go back or close the window without hesitation, as in the example earlier.
Don't hesitate to contact me with questions or requests about the website design.